The clothing line business is surrounded by myths, one of which is that you need to have a fashion degree to be taken seriously as a fashion designer or fashion business owner, which is completely false!
Yes, it can be advantageous to have a fashion degree but, it is definitely not necessary. You can most certainly create a successful business without one and also go on to become a fashion designer in your own right because of your own unique creative talents.
Yet another myth is that you will need to be able to use the machinery required to create garments. Sewing machines, embroidery machine, overlockers, linkers …
You may even have been led to believe that you will also need to have completed a basic art and design course as well as have sketches and examples of your artistic skills available and ready at hand for examination.
Other myths include, that you need to have a sound knowledge of textiles and their uses, and that a bank or lending institution will not take you seriously, if you do not have a fashion degree.
Putting these myths aside, (because I for one created a successful clothing line with just the determination to do it) following are three tips to start you on the road to creating a very successful fashion business and what you will actually need to start.
You need a vision of what you want to achieve in your business before you can even start to put this dream into action. In most cases, a person who is drawn to the fashion industry is someone who is innately artistic and this talent is normally dormant until the time arrives that it becomes an overriding passion to be expressed.
The first thing to do when the vision of designing garments start appearing in your minds eye, is to start sketching or even doodling these designs. Your design could start with just the mental picture of the back of a garment, seeing a particular pleat in your imagination. This vision will grow into the whole skirt and then the jacket to match. Before long, you be looking at alternative jackets and coats, all in your minds eye!
Once you have your fashion sketches of the designs you want to create ready, your next step would be to have these translated into garments.
To do this, you have a few alternatives. You can either find someone within your family, or circle of friends, who has the skill to do it for you or, you can ask them to find out if they know someone within their own circle of friends who would be able to create the garments for you. Alternatively, you could advertise in the appropriate magazines to find a suitable person to make up your garments.
Now armed with your designs, you need to find customers because as soon as you have a database of customers and a working history in the fashion market, then you will be looked upon as a good investment by banks or other financial lending companies.
Just by starting with your very first customer, this can lead to many others, through recommendations. Therefore your task is to ensure that each and every customer is completely happy with the garment they have paid for, so that they in turn will pass your details on to their family and friends.
The above three tips will help you to get started with creating a clothes business and hopefully dispel the myths which may have held you back in the past from entering into the fashion business. Go for it!